Today's Social Media Articles May 27, 2011

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May 272011
  • Facebook Wants to Become the Web’s Central Hub for Music & Video [REPORT]

    Facebook is partnering with online music and video companies for the launch of a new feature that will integrate outside media into profile page…
  • Can Crowdsourcing Make Any Dream Come True?

    When’s the last time you got something just because you asked for it? That’s the premise behind Wish Upon a Hero, an online platform…
  • Microsoft’s Steve Ballmer Conundrum

    Microsoft CEO Steve Ballmer must feel like a worn-out punching bag after the week he’s experienced…
  • Organize An Offline Class With Skillshare

    The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your st…
  • Slice Creates a Home For Everything You Buy In Your Inbox

    The inbox in its current form is a terrible place to manage your online shopping history, says Scott Brady, the CEO and co-founder of Slice, a n…
  • Article: Mobile Users Warm Up to the Check-In

    One in five smartphone users now check in
  • Article: Unilever Keeps It Real for Dove Brands in Social Media

    Robert Candelino
    Marketing Director, Personal Wash-US
    Unilever
  • Blog: Quick Stat: 53.5% of Internet Users Will Read Blogs This Year

    According to eMarketer, the number of blog readers in the US will reach 122.6 million in 2011, representing 53.5% of internet users. eMarketer’s estimates of bloggers are limited to people [...]
  • Blog: eMarketer Executive View for Android Is Here

    Today eMarketer launched its Executive View app for Android devices, rounding out a suite of apps that provide eMarketer reports and insights in a simple, easy-to-use mobile format. The launch [...]
  • Article: How Moms of All Ages Use Smartphones for Shopping

    As smartphones spread to older moms, where does usage stand?
  • TIE Score – A New Influencer Score From Beyond

    What good is a high Klout score when you can't tell topical influence? We explore influencer reach and impact at a contextual level with a new metric, the Topical Impact Estimation (TIE) Score.
  • Social Media ‘Evolution’ At Nation’s Investment Firms

    Securities Exchange Commission (SEC) and Financial Industry Regulatory Authority (FINRA) rules didn't specifically prohibit business-related Social Media participation, but SEC regulations on advertising and communications have been presumed to extend to online engagement and in a vacuum of good guidance, most major firms took the position of forbidding their representatives from participating in Social Media formats.
  • Facebook Policy – Why It’s Important

    Most brands and agencies are coming up to speed with the intricacies of building social media campaigns on the Facebook platform, but few have considered the importance of Policy with a capital “P”. Indeed, few even know what it is. The reason for this is because Facebook, despite their perceived might, do not presently have the manpower to police the millions of applications and Pages that run on their Platform every day – and as such, few have experienced the rap on the knuckles when something they’ve deployed has broken the rules.
  • Four Ways Social Media Improves Sporting Events

    The real time nature of Twitter and the existence of chat channels attached to online sporting events coverage have radically altered the experience of the fan. Social sports has become a popular niche.
  • How to Spot A Social Media Expert

    "I understand that there is a healthy society of humble naysayers who scoff at social media expertise. So I will warn you in advance, this post will piss you off."
  • Content creating challenges in 2011

    Recession and unemployment did not deter Americans from shopping online in 2010. Statistics show that customers shelled out $900 million on online shopping the week before Christmas 2010, indicating a 17% increase over the previous year. Obviously, businesses are selling more online, and expanding their client and prospect base through emails, newsletters, and social conversations [...]
  • Marketing content for iPad?

    Today, the iPad has become the most popular connected device for the majority of the users across the globe. Take a quick look at these iPad user facts based on a study by Nielsen. The typical iPad user profile is that of a male, under the age of 35. An iPad user spends at least [...]
  • Content Marketing Is Not Rocket Science

    Content drives the internet. Today, cheaper and easily affordable web technology has enabled hundreds of businesses to become publishers and engage directly with their prospective clients and existing customers for brand building. Businesses today publish great content, and use it to connect with their customers directly. Take a quick look at the statistics on content [...]
  • Osama’s death through social media eyes

    Osama bin Laden is dead. Part of the world heaved a sigh of relief, and there were others busily trying to prove that it was all a hoax and that Osama’s body must be shown to the world as proof that the (in) famous Al Qaida leader was actually dead and gone. While the networks [...]
  • Blogging 101 for Business

    The trend today amongst small and medium business owners is to engage in social media for their marketing, with varying amounts of success, of course. Content is the hottest marketing tool for all business owners, and it is crucial to effectively connect with your target audience with the right content. Use social marketing as a [...]
  • Comenzar en pequeño es la mejor estrategia de Social Media

    A pesar de toda la sofisticación gradual de las estrategias y herramientas para hacer social media, las conversaciones siguen siendo lo más importante en las redes sociales. Independientemente del tamaño de tu organización o empresa, comenzar desde abajo, con pocos seguidores en Twitter y pocos contactos en Facebook, es lo ideal para sumergirse en el … Continue Reading
  • Los 6 principios básicos para socializar tu marca en la red

    Cada día más y más usuarios adaptan su vida diaria alrededor de una o más redes sociales, no solo para socializar sino como un medio de información y una herramienta para determinar la mejor opción sobre algún producto o servicio. Debido a estos cambios, es importante que las empresas cuenten con una presencia sólida en … Continue Reading
  • La influencia de Foursquare – Infografía

    Foursquare, la red social que se basa en localización y en la que cada vez más empresas participan otorgando beneficios a sus clientes cuando visitan sus establecimientos, pronto alcanzará los 7 millones de usuarios. Existen varios factores atractivos por la cual muchos de los usuarios participan activamente en esta red desde sus móviles: los badges, … Continue Reading
  • 5 herramientas para entender mejor nuestro Twitter

    No cabe duda que Twitter sigue creciendo y el número de aplicaciones y herramientas va en aumento día a día. Uno de los principales problemas que vemos a la hora de comunicarnos en Twitter es la diversidad de lenguajes y no me refiero solo al idioma, sino también a aquellos lenguajes que las redes han … Continue Reading
  • A quién le gusta que: Demografía de las Redes Sociales

    Esta infografía de Kissmetrics divide a las principales redes sociales en género, edad, ingresos y nivel educativo, lo cual puede ser muy ilustrativo y útil a la hora de enfocar nuestros esfuerzos en social media, aunque los datos sean generales y no por país o idioma. Así mismo, se analiza el grado de afinidad de … Continue Reading
  • Data Should Drive More Online Brand Dollars

    The media and data business of TV, direct mail and print still dwarf online — especially if you pull out online search dollars. For a seismic shift to happen, there needs to be a richer online creative experience. The swing factor will be data.
  • Dynamic Logic Expands Panel-Based Tracking

    Ad effectiveness research firm Dynamic Logic has introduced a new service that will let marketers take advantage of third-party panels and databases to better gauge online campaign results both in real-time and over time.
  • 60% Of Mobile Users Click Ads Weekly

    A majority of mobile consumers click on mobile ads at least once a week — and more than half of Mojiva’s study respondents would be willing to play a game, download an app, visit a site or watch a video as a result of seeing an ad. About 21%, on average, say they notice normal banner ads, video ads, interactive ads and animated banner ads.
  • Yahoo Mail Poised For Full Rollout, Faster Time, Better Ad Targeting

    Yahoo will open up the latest version of Yahoo Mail to all 284 million users worldwide in the coming weeks. The upgrade promises to make the e-mail service twice as fast, safer from spam and compatible with social media. The search giant also expects the upgrade to better target ads based on keywords gleaned from scanning email content.
  • Knowing Consumers’ Frame of Mind = A Best Ad Match

    The holy grail of matching ads to a page has been described as knowing “the right consumer, at the right time, at the right time.” Behavioral Targeting and Audience Buying can take care of the right consumer part of the equation. But a key metric is the right frame of mind.
  • LSF Weekly Insider Report: May 14 -20

    Here are the top search engine marketing stories from the past week of May 14 -20: Top Stories: New infographic: Internet marketing planner How to: Do keyword research that doesn’t suck Google Quality Scores for Publishers: The Carrot and the Stick? The Rest: Beware Of Canonical Redirect Hacking Sites Negatively Impacted by Google’s Panda Update [...]
  • LSF Weekly Insider Report: May 7 -13

    Here are the top search engine marketing stories from the past week of May 7 -13: Top Stories: How Brands Became Hardwired/coded in Google’s SERPs NY Times Hates Google Or Just Simple Reporting? Facebook Outed As Bankroller For Google’s Smear Campaign The Rest: Just Weeks Away, A Preview Of The Google +1 Button For Websites [...]
  • LSF Weekly Insider Report: April 30 – May 6

    Here are the top search engine marketing stories from the past week of April 30 – May 6: Top Stories: Here’s the guy who unwittingly live-tweeted the raid on Bin Laden Google & The Death Of Osama Bin Laden Google Places Business Photos Now Official The Rest: Google Testing Voice Search On Google.com Another Company [...]
  • LSF Weekly Insider Report: April 23 – April 29

    Here are the top search engine marketing stories from the past week of April 23–29, 2011: Top Stories: Google Offers Now Live Google Panda Update – Thoughts and Solutions from Jim Boykin Google Dials Up Localization Big Time The Rest: Google Places is Adding Upcoming Events To Venues via Rich Snippets Why Was Demand Media [...]
  • The 5 most overrated and misinterpreted site stats

    I hate the Google Analytics dashboard. It serves up the worst data a website owner/marketer could look at. And because millions of people have been looking at these stats daily, they automatically believe that these numbers are the most important things to look at. Website tracking programs like Google Analytics make it very easy for [...]
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Posted by socialmediaespana at 08:32

Today's Social Media Articles May 25, 2011

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May 252011
  • Tesla Coils + Doctor Who + Mythbuster’s Adam Savage = Music To Our Ears [VIDEO]

    What do you get when you combine Mythbusters, Tesla coils and Doctor Who? The answer is one charged-up performance. ArcAttack is a performance art g…
  • Apple to Address Mac Defender Malware With Software Update

    Apple has finally acknowledged the recent rise of a fake antivirus program for Mac OS X and has promised to deliver a software update to remove…
  • Social Flights Brings Private Jet Travel to The Masses

    Social Flights provides point-to-point private air transportation, avoiding the hub & spoke model of commercial airlines.
  • Too Good To Be True? Groupon Users Crowdsource Suspect Offer

    Groupon users in Denver found Tuesday’s deal for a 61% price cut on home delivery of local, organic fruit from a company called Specialty…
  • Last Xbox Founder Leaves Microsoft

    It’s the end of an era: the last member of the original Xbox team has resigned from Microsoft. Otto Berkes, the current partner hardware a…
  • Article: Sharp Growth in Ereader Penetration

    More than 60% gain in the number of ereaders this year
  • Article: Men Make Purchasing Decisions Too

    Coupon usage is high
  • Blog: Quick Stat: Twitter Expected to Hit $150 Million in Ad Revenues This Year

    As Twitter is rumored to have bought TweetDeck, here’s eMarketer’s outlook on the microblogging service’s ad revenue. Global advertising spending on Twitter reached an estimated $45 million in 2010, and [...]
  • Article: What’s Next for LinkedIn?

    Fast growth in key international markets
  • Article: Friend Recommendations Drive Local Business Visits

    Google remains key tool for finding info
  • My Client Got a Virus From Facebook! How Do You Protect Yours?

    Part of our role as Social Media advisors and experts is to warn our clients about everything that could go wrong too. Make sure you're helping them see the big picture!
  • Are you spittering (=spamming) or truly engaging on Twitter?

    While there are raging debates in the industry as to whether Twitter is a broadcast, or engagement medium, I strive for the latter. My rules for engaging on twitter are: (i) add value, (ii) be authentic, and (iii) do no blindly re-tweet.
  • Hypocrites, Gurus and Hacks

    A cautionary rant about the validity of social media influencers. In the social world – online and off – schools of thought are subjective, and as birthday boy Bob Dylan sung, "Don't follow leaders, watch your parking meters."
  • Risky Behavior, Firing Readers and Other Blogging Success Tips

    As a blogger, are you playing it safe, avoiding offending anyone? Did you begin blogging with more of an edge? With more of a distinct voice? This post preaches tough love toward your readers and maintaining your integrity even at the cost of some of those readers.
  • B2B Social Media: Where are they today?

    "As a person from the b2b space and also a normal social media user for my personal connections, I think it is worthwhile for us to evaluate the existing social media for businesses today even before we decide about the “cost-effective” social thingy for our organization. So, I take this blog post to ask a few questions that will help us with this decision for our respective companies. On the flip side, these questions below will also help us understand where the social media stand as of today with respect to a b2b use."
  • Marketing content for iPad?

    Today, the iPad has become the most popular connected device for the majority of the users across the globe. Take a quick look at these iPad user facts based on a study by Nielsen. The typical iPad user profile is that of a male, under the age of 35. An iPad user spends at least [...]
  • Content Marketing Is Not Rocket Science

    Content drives the internet. Today, cheaper and easily affordable web technology has enabled hundreds of businesses to become publishers and engage directly with their prospective clients and existing customers for brand building. Businesses today publish great content, and use it to connect with their customers directly. Take a quick look at the statistics on content [...]
  • Osama’s death through social media eyes

    Osama bin Laden is dead. Part of the world heaved a sigh of relief, and there were others busily trying to prove that it was all a hoax and that Osama’s body must be shown to the world as proof that the (in) famous Al Qaida leader was actually dead and gone. While the networks [...]
  • Blogging 101 for Business

    The trend today amongst small and medium business owners is to engage in social media for their marketing, with varying amounts of success, of course. Content is the hottest marketing tool for all business owners, and it is crucial to effectively connect with your target audience with the right content. Use social marketing as a [...]
  • Why do you need content?

    61% of the respondents in an E&Y ‘Winning in the New Economy’ study rated “Increasing their brand and reputation” as the most critical factor to remain competitive over the next 2 years. How will they do that? Content Marketing provides the answer. According to a survey of over 1100 B2B marketers in North America, content [...]
  • Comenzar en pequeño es la mejor estrategia de Social Media

    A pesar de toda la sofisticación gradual de las estrategias y herramientas para hacer social media, las conversaciones siguen siendo lo más importante en las redes sociales. Independientemente del tamaño de tu organización o empresa, comenzar desde abajo, con pocos seguidores en Twitter y pocos contactos en Facebook, es lo ideal para sumergirse en el … Continue Reading
  • Los 6 principios básicos para socializar tu marca en la red

    Cada día más y más usuarios adaptan su vida diaria alrededor de una o más redes sociales, no solo para socializar sino como un medio de información y una herramienta para determinar la mejor opción sobre algún producto o servicio. Debido a estos cambios, es importante que las empresas cuenten con una presencia sólida en … Continue Reading
  • La influencia de Foursquare – Infografía

    Foursquare, la red social que se basa en localización y en la que cada vez más empresas participan otorgando beneficios a sus clientes cuando visitan sus establecimientos, pronto alcanzará los 7 millones de usuarios. Existen varios factores atractivos por la cual muchos de los usuarios participan activamente en esta red desde sus móviles: los badges, … Continue Reading
  • 5 herramientas para entender mejor nuestro Twitter

    No cabe duda que Twitter sigue creciendo y el número de aplicaciones y herramientas va en aumento día a día. Uno de los principales problemas que vemos a la hora de comunicarnos en Twitter es la diversidad de lenguajes y no me refiero solo al idioma, sino también a aquellos lenguajes que las redes han … Continue Reading
  • A quién le gusta que: Demografía de las Redes Sociales

    Esta infografía de Kissmetrics divide a las principales redes sociales en género, edad, ingresos y nivel educativo, lo cual puede ser muy ilustrativo y útil a la hora de enfocar nuestros esfuerzos en social media, aunque los datos sean generales y no por país o idioma. Así mismo, se analiza el grado de afinidad de … Continue Reading
  • Data Should Drive More Online Brand Dollars

    The media and data business of TV, direct mail and print still dwarf online — especially if you pull out online search dollars. For a seismic shift to happen, there needs to be a richer online creative experience. The swing factor will be data.
  • Dynamic Logic Expands Panel-Based Tracking

    Ad effectiveness research firm Dynamic Logic has introduced a new service that will let marketers take advantage of third-party panels and databases to better gauge online campaign results both in real-time and over time.
  • 60% Of Mobile Users Click Ads Weekly

    A majority of mobile consumers click on mobile ads at least once a week — and more than half of Mojiva’s study respondents would be willing to play a game, download an app, visit a site or watch a video as a result of seeing an ad. About 21%, on average, say they notice normal banner ads, video ads, interactive ads and animated banner ads.
  • Yahoo Mail Poised For Full Rollout, Faster Time, Better Ad Targeting

    Yahoo will open up the latest version of Yahoo Mail to all 284 million users worldwide in the coming weeks. The upgrade promises to make the e-mail service twice as fast, safer from spam and compatible with social media. The search giant also expects the upgrade to better target ads based on keywords gleaned from scanning email content.
  • Knowing Consumers’ Frame of Mind = A Best Ad Match

    The holy grail of matching ads to a page has been described as knowing “the right consumer, at the right time, at the right time.” Behavioral Targeting and Audience Buying can take care of the right consumer part of the equation. But a key metric is the right frame of mind.
  • LSF Weekly Insider Report: May 14 -20

    Here are the top search engine marketing stories from the past week of May 14 -20: Top Stories: New infographic: Internet marketing planner How to: Do keyword research that doesn’t suck Google Quality Scores for Publishers: The Carrot and the Stick? The Rest: Beware Of Canonical Redirect Hacking Sites Negatively Impacted by Google’s Panda Update [...]
  • LSF Weekly Insider Report: May 7 -13

    Here are the top search engine marketing stories from the past week of May 7 -13: Top Stories: How Brands Became Hardwired/coded in Google’s SERPs NY Times Hates Google Or Just Simple Reporting? Facebook Outed As Bankroller For Google’s Smear Campaign The Rest: Just Weeks Away, A Preview Of The Google +1 Button For Websites [...]
  • LSF Weekly Insider Report: April 30 – May 6

    Here are the top search engine marketing stories from the past week of April 30 – May 6: Top Stories: Here’s the guy who unwittingly live-tweeted the raid on Bin Laden Google & The Death Of Osama Bin Laden Google Places Business Photos Now Official The Rest: Google Testing Voice Search On Google.com Another Company [...]
  • LSF Weekly Insider Report: April 23 – April 29

    Here are the top search engine marketing stories from the past week of April 23–29, 2011: Top Stories: Google Offers Now Live Google Panda Update – Thoughts and Solutions from Jim Boykin Google Dials Up Localization Big Time The Rest: Google Places is Adding Upcoming Events To Venues via Rich Snippets Why Was Demand Media [...]
  • The 5 most overrated and misinterpreted site stats

    I hate the Google Analytics dashboard. It serves up the worst data a website owner/marketer could look at. And because millions of people have been looking at these stats daily, they automatically believe that these numbers are the most important things to look at. Website tracking programs like Google Analytics make it very easy for [...]
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Posted by socialmediaespana at 08:35

Today's Social Media Articles May 24, 2011

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May 242011
  • Foursquare Is Facebook’s Equal on Super-Social INQ Phones

    The “Facebook Phone” cometh! So the media lauded in a not-so-distant past that has since been rewritten in the truth: INQ Mobile, a…
  • HOW TO: Get Started With Google Analytics

    Whether you built a personal site from the ground up or oversee digital strategy for a huge corporation, many of us are managing a web presence…
  • Did Twitter Acquire TweetDeck for $40M? [REPORT]

    The seemingly indefatigable Twitter/TweetDeck rumor mill has begun its familiar grind once again. This time, CNN has reported that the third-par…
  • New Muppets Movie Due Out This Thanksgiving [VIDEO]

    After a stint of viral video fame, the much-loved Muppets are headed back to the big screen this fall. The movie has been dubbed Green With Envy, and…
  • Meet Your Makers: 21 Smashing Photos from Maker Faire [PICS]

    Maker Faire was held over the weekend in the San Francisco Bay Area, and the fest brought with it the usual assortment of crafters, tinkerers, h…
  • Article: What’s Next for LinkedIn?

    Fast growth in key international markets
  • Article: Friend Recommendations Drive Local Business Visits

    Google remains key tool for finding info
  • Blog: Quick Stat: 72.8 Million People Will Be Playing Mobile Games This Year

    According to eMarketer, 72.8 million people, or 23.2 percent of the US population, will play games on their mobile devices this year. eMarketer’s estimates exclude mobile users who play preinstalled [...]
  • Article: For Small-Business Marketers, Are Fewer Channels Better?

    Increased use of online formats might hurt effectiveness
  • Article: Tablets Beat Smartphones for Online Shopping, Buying

    Tablet owners browse, research and buy more
  • Five Social Media Must-Haves for Crisis

    As we've learned, a crisis can come right out of the blue and present huge challenges for the organization. There are, though, some arrangements on social media that can be made in advance, and that will mitigate damage.
  • Beyond Social Media Lead Generation

    Value driven decision making has been identified as one of the key differentiators of the b2b space when compared with b2c. Then isn’t it obvious that we need to look beyond the social media lead generation to seek additional value when it comes to b2b space?

    So, you may still be wondering as to what “more” than b2b leads can be of your interest? To cut things short, this blog post will dwell on possible solutions to the issues of long sales cycle times, lack of knowledge on the buyer & his / her position in the buying cycle and a few other finer aspects that are typical to b2b space.

  • 5 Productivity Tools for the Busy Social Media Manager

    In case you are anything like me, it can be very hard to stay productive when all the Social Media buzz increases. Here are a few tools which help me greatly to focus on my work and optimize the use of all available Social Media channels that I am using. 1.) MindMeister – Put your thoughts on online paper
  • Forget Privacy. It’s All About Permission – Infographic & Exclusive S.M.T Poll

    Privacy has been dubbed as one of the biggest rising concerns of the social web. But do YOU really care? I ask you the S.M.T audience to decide in an exclusive poll. Is 'Privacy' really our key concern or is it now just a question of 'Permission'?
  • How Emerging Music Artists Use Social Media

    New media allows many amateur-to-professional quality musicians to publish their work, and also respond to their fans and critics. But such social marketing requires a commitment of time by someone – if not the musician then an avid fan or a contractor. Young musician Travis McDaniel is present on four different social venues.
  • Marketing content for iPad?

    Today, the iPad has become the most popular connected device for the majority of the users across the globe. Take a quick look at these iPad user facts based on a study by Nielsen. The typical iPad user profile is that of a male, under the age of 35. An iPad user spends at least [...]
  • Content Marketing Is Not Rocket Science

    Content drives the internet. Today, cheaper and easily affordable web technology has enabled hundreds of businesses to become publishers and engage directly with their prospective clients and existing customers for brand building. Businesses today publish great content, and use it to connect with their customers directly. Take a quick look at the statistics on content [...]
  • Osama’s death through social media eyes

    Osama bin Laden is dead. Part of the world heaved a sigh of relief, and there were others busily trying to prove that it was all a hoax and that Osama’s body must be shown to the world as proof that the (in) famous Al Qaida leader was actually dead and gone. While the networks [...]
  • Blogging 101 for Business

    The trend today amongst small and medium business owners is to engage in social media for their marketing, with varying amounts of success, of course. Content is the hottest marketing tool for all business owners, and it is crucial to effectively connect with your target audience with the right content. Use social marketing as a [...]
  • Why do you need content?

    61% of the respondents in an E&Y ‘Winning in the New Economy’ study rated “Increasing their brand and reputation” as the most critical factor to remain competitive over the next 2 years. How will they do that? Content Marketing provides the answer. According to a survey of over 1100 B2B marketers in North America, content [...]
  • Comenzar en pequeño es la mejor estrategia de Social Media

    A pesar de toda la sofisticación gradual de las estrategias y herramientas para hacer social media, las conversaciones siguen siendo lo más importante en las redes sociales. Independientemente del tamaño de tu organización o empresa, comenzar desde abajo, con pocos seguidores en Twitter y pocos contactos en Facebook, es lo ideal para sumergirse en el … Continue Reading
  • Los 6 principios básicos para socializar tu marca en la red

    Cada día más y más usuarios adaptan su vida diaria alrededor de una o más redes sociales, no solo para socializar sino como un medio de información y una herramienta para determinar la mejor opción sobre algún producto o servicio. Debido a estos cambios, es importante que las empresas cuenten con una presencia sólida en … Continue Reading
  • La influencia de Foursquare – Infografía

    Foursquare, la red social que se basa en localización y en la que cada vez más empresas participan otorgando beneficios a sus clientes cuando visitan sus establecimientos, pronto alcanzará los 7 millones de usuarios. Existen varios factores atractivos por la cual muchos de los usuarios participan activamente en esta red desde sus móviles: los badges, … Continue Reading
  • 5 herramientas para entender mejor nuestro Twitter

    No cabe duda que Twitter sigue creciendo y el número de aplicaciones y herramientas va en aumento día a día. Uno de los principales problemas que vemos a la hora de comunicarnos en Twitter es la diversidad de lenguajes y no me refiero solo al idioma, sino también a aquellos lenguajes que las redes han … Continue Reading
  • A quién le gusta que: Demografía de las Redes Sociales

    Esta infografía de Kissmetrics divide a las principales redes sociales en género, edad, ingresos y nivel educativo, lo cual puede ser muy ilustrativo y útil a la hora de enfocar nuestros esfuerzos en social media, aunque los datos sean generales y no por país o idioma. Así mismo, se analiza el grado de afinidad de … Continue Reading
  • Anti-Muni Broadband Bill Enacted In N.C.

    Municipalities in North Carolina that want to build their own broadband networks will find it significantly harder to do so, due to a new law backed by cable companies. The controversial House Bill 129 was enacted late last week, after Gov. Bev Perdue declined to either sign or veto it.
  • Lawsuit Against Spokeo Allowed To Proceed

    A Virginia resident may move forward with a lawsuit against online data broker Spokeo for allegedly violating federal fair credit reporting laws, a judge has ruled. U.S. District Court Judge Otis D. Wright II in the Central District of California ruled that allegations by Thomas Robins about Spokeo’s “inaccurate consumer reporting information” warranted further proceedings.
  • Kenshoo Social Added To Company’s Campaign-Management Tools

    Kenshoo has taken its social media ad management tool out of beta. The test yielded 24 billion Facebook impressions for agencies and brands, such as Havas Digital and Zappos. Kenshoo Social is another component that complements the company’s campaign-management tools.
  • Bluefin Labs Uses Social Media To Test TV Ad Impact

    Semantic technology start-up Bluefin Labs has begun testing tools for marketers to monitor and measure TV’s influence via social media. The plan is to debut an automated platform to help advertisers understand the interplay between TV and social media.
  • Cartoonists Remind Net: Newspapers Vital

    The Association of American Editorial Cartoonists is offering free cartoons by Pulitzer-Prize winning cartoonist for the first “Net Needs News Day” May 29.
  • LSF Weekly Insider Report: May 14 -20

    Here are the top search engine marketing stories from the past week of May 14 -20: Top Stories: New infographic: Internet marketing planner How to: Do keyword research that doesn’t suck Google Quality Scores for Publishers: The Carrot and the Stick? The Rest: Beware Of Canonical Redirect Hacking Sites Negatively Impacted by Google’s Panda Update [...]
  • LSF Weekly Insider Report: May 7 -13

    Here are the top search engine marketing stories from the past week of May 7 -13: Top Stories: How Brands Became Hardwired/coded in Google’s SERPs NY Times Hates Google Or Just Simple Reporting? Facebook Outed As Bankroller For Google’s Smear Campaign The Rest: Just Weeks Away, A Preview Of The Google +1 Button For Websites [...]
  • LSF Weekly Insider Report: April 30 – May 6

    Here are the top search engine marketing stories from the past week of April 30 – May 6: Top Stories: Here’s the guy who unwittingly live-tweeted the raid on Bin Laden Google & The Death Of Osama Bin Laden Google Places Business Photos Now Official The Rest: Google Testing Voice Search On Google.com Another Company [...]
  • LSF Weekly Insider Report: April 23 – April 29

    Here are the top search engine marketing stories from the past week of April 23–29, 2011: Top Stories: Google Offers Now Live Google Panda Update – Thoughts and Solutions from Jim Boykin Google Dials Up Localization Big Time The Rest: Google Places is Adding Upcoming Events To Venues via Rich Snippets Why Was Demand Media [...]
  • The 5 most overrated and misinterpreted site stats

    I hate the Google Analytics dashboard. It serves up the worst data a website owner/marketer could look at. And because millions of people have been looking at these stats daily, they automatically believe that these numbers are the most important things to look at. Website tracking programs like Google Analytics make it very easy for [...]
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Posted by socialmediaespana at 08:36

Today's Social Media Articles May 23, 2011

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May 232011
  • 5 Gadgets We’re Playing With This Week

    Mashable recently kicked off its Gadget of the Day Series, supported by the Energizer Inductive Charger. Each week, we’ll review five gadgets th…
  • PlayStation Network Outage: The Real Costs [INFOGRAPHIC]

    Now that Sony’s PlayStation Network is back online again, analysts are beginning to assess the real-world cost of the network breach and s…
  • HOW TO: Set Up a Facebook Page

    There are 500 million active users on Facebook — it’s about time you get in on the action and start a Facebook Page for your busine…
  • Third iPad Factory Worker Dies, More Details Emerge

    Foxconn announced a third employee has died as a result of injuries sustained in that explosion on May 20 inside the factory that makes iPads. I…
  • The Earliest Social Network Ever Discovered [COMIC]

    Archaeologists know that humans have always been social. Mashable Comics are illustrated every week by Kiersten Essenpreis, a New York-based a…
  • Article: Tablets Beat Smartphones for Online Shopping, Buying

    Tablet owners browse, research and buy more
  • Article: For Small-Business Marketers, Are Fewer Channels Better?

    Increased use of online formats might hurt effectiveness
  • Blog: eMarketer in the News

    Here are a few of the top stories in which eMarketer data and analysis were featured this week: 5/20: WSJ.com – Going All-In on LinkedIn Help wanted: To explain Thursday’s [...]
  • Blog: eMarketer Webinar: Integrating Search and Display—Tactics for More Effective Advertising

    To listen and watch playback of the webinar, Integrating Search and Display—Tactics for More Effective Advertising, click here. You can view the PowerPoint deck below. View more presentations from eMarketer [...]
  • Article: Why Best Buy Created an Ad-Supported Media Network for Its Video

    Bill Anderson
    Vice President-Executive Creative Director
    Best Buy Media Network
  • Social Media Contribution, Participation, and the Future…

     Social Media Landscape is broad.Sharing, Discussions, Networking, Media, Blogging, Microblogging, Live Stream, Live-cast, Virtual World, Ga
  • Facebook Success Beyond the ‘Like’

    Marketers must look beyond fan count to find real success. Having a branded Facebook page has become near-essential for many businesses. As such, companies should give as much thought and energy into planning and managing their Facebook page as they do a traditional website.
  • Using Social Media To Avoid The Fires

    One of the biggest challenges in my new role at Strategies 360 is going from developing social media strategies for B2B & B2C to less product/service focused clients.  Most of our clients fall under non-profit, education, energy, & cause based organizations.  Most of these firms are not
  • QR Codes Gone Wild: Abstract Art, Mobile Phones, And My Early Retirement

    A QR code (short for Quick Response) is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data. Common in Japan, where it was created by Toyota subsidiary Denso-Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes.
  • Dear LinkedIn, Now That You Are an $8.9 Billion Company…

    Congratulations LinkedIn! You are a force to be reckoned with and the stock market's darling, at least until big brothers Facebook and Twitter make their moves. What are you going to do with all of that investor capital? We hope that you will roll a fair bit of it back into the product, and here are a few good places to start.
  • Content Marketing Is Not Rocket Science

    Content drives the internet. Today, cheaper and easily affordable web technology has enabled hundreds of businesses to become publishers and engage directly with their prospective clients and existing customers for brand building. Businesses today publish great content, and use it to connect with their customers directly. Take a quick look at the statistics on content [...]
  • Osama’s death through social media eyes

    Osama bin Laden is dead. Part of the world heaved a sigh of relief, and there were others busily trying to prove that it was all a hoax and that Osama’s body must be shown to the world as proof that the (in) famous Al Qaida leader was actually dead and gone. While the networks [...]
  • Blogging 101 for Business

    The trend today amongst small and medium business owners is to engage in social media for their marketing, with varying amounts of success, of course. Content is the hottest marketing tool for all business owners, and it is crucial to effectively connect with your target audience with the right content. Use social marketing as a [...]
  • Why do you need content?

    61% of the respondents in an E&Y ‘Winning in the New Economy’ study rated “Increasing their brand and reputation” as the most critical factor to remain competitive over the next 2 years. How will they do that? Content Marketing provides the answer. According to a survey of over 1100 B2B marketers in North America, content [...]
  • Google vs Facebook – One-all in the social game?

    Well, Google has finally pulled up its socks, so to speak. In a bid to reduce Facebook’s dominance of the social game, Google has created a ‘social search’ based on their brand new crowd-sourcing data idea. A Google user can now recommend the searches they liked or found useful to their friends via the ‘+1’ [...]
  • Comenzar en pequeño es la mejor estrategia de Social Media

    A pesar de toda la sofisticación gradual de las estrategias y herramientas para hacer social media, las conversaciones siguen siendo lo más importante en las redes sociales. Independientemente del tamaño de tu organización o empresa, comenzar desde abajo, con pocos seguidores en Twitter y pocos contactos en Facebook, es lo ideal para sumergirse en el … Continue Reading
  • Los 6 principios básicos para socializar tu marca en la red

    Cada día más y más usuarios adaptan su vida diaria alrededor de una o más redes sociales, no solo para socializar sino como un medio de información y una herramienta para determinar la mejor opción sobre algún producto o servicio. Debido a estos cambios, es importante que las empresas cuenten con una presencia sólida en … Continue Reading
  • La influencia de Foursquare – Infografía

    Foursquare, la red social que se basa en localización y en la que cada vez más empresas participan otorgando beneficios a sus clientes cuando visitan sus establecimientos, pronto alcanzará los 7 millones de usuarios. Existen varios factores atractivos por la cual muchos de los usuarios participan activamente en esta red desde sus móviles: los badges, … Continue Reading
  • 5 herramientas para entender mejor nuestro Twitter

    No cabe duda que Twitter sigue creciendo y el número de aplicaciones y herramientas va en aumento día a día. Uno de los principales problemas que vemos a la hora de comunicarnos en Twitter es la diversidad de lenguajes y no me refiero solo al idioma, sino también a aquellos lenguajes que las redes han … Continue Reading
  • A quién le gusta que: Demografía de las Redes Sociales

    Esta infografía de Kissmetrics divide a las principales redes sociales en género, edad, ingresos y nivel educativo, lo cual puede ser muy ilustrativo y útil a la hora de enfocar nuestros esfuerzos en social media, aunque los datos sean generales y no por país o idioma. Así mismo, se analiza el grado de afinidad de … Continue Reading
  • User Seeks To Revive Flash Cookie Suit Against Specific Media

    In an attempt to revive a potential class-action lawsuit against ad network Specific Media, a Web user has filed new court papers arguing that he suffered economic injury by the company’s alleged use of Flash cookies to collect information.
  • Real Estate Second-Biggest Online Advertiser

    The real estate sector in the U.S. is now the second-largest spender on online advertising, after general merchandise retailers and driving ahead of the auto sector.
  • Agencies Value, Craft New Post: Creative Technologists

    Although increasingly important, the “creative technologist” job at agencies is still relatively new. Shops are hammering out their duties and the overall vision of what the position entails.
  • Loopt Adds Groupon Deals

    Location-based service Loopt began pushing out alerts in March for deeply discounted goods and services to keep pace with daily deal services like Groupon. But in the spirit of cooperation, the company is now teaming with Groupon to add its stream of real-time deals to Loopt’s own “Reward Alerts’ program for users in the Chicago area.
  • Marks Heads Universal Music’s Digital Accounts

    Universal Music Group promoted Amanda Marks to global head of digital accounts.
  • LSF Weekly Insider Report: May 14 -20

    Here are the top search engine marketing stories from the past week of May 14 -20: Top Stories: New infographic: Internet marketing planner How to: Do keyword research that doesn’t suck Google Quality Scores for Publishers: The Carrot and the Stick? The Rest: Beware Of Canonical Redirect Hacking Sites Negatively Impacted by Google’s Panda Update [...]
  • LSF Weekly Insider Report: May 7 -13

    Here are the top search engine marketing stories from the past week of May 7 -13: Top Stories: How Brands Became Hardwired/coded in Google’s SERPs NY Times Hates Google Or Just Simple Reporting? Facebook Outed As Bankroller For Google’s Smear Campaign The Rest: Just Weeks Away, A Preview Of The Google +1 Button For Websites [...]
  • LSF Weekly Insider Report: April 30 – May 6

    Here are the top search engine marketing stories from the past week of April 30 – May 6: Top Stories: Here’s the guy who unwittingly live-tweeted the raid on Bin Laden Google & The Death Of Osama Bin Laden Google Places Business Photos Now Official The Rest: Google Testing Voice Search On Google.com Another Company [...]
  • LSF Weekly Insider Report: April 23 – April 29

    Here are the top search engine marketing stories from the past week of April 23–29, 2011: Top Stories: Google Offers Now Live Google Panda Update – Thoughts and Solutions from Jim Boykin Google Dials Up Localization Big Time The Rest: Google Places is Adding Upcoming Events To Venues via Rich Snippets Why Was Demand Media [...]
  • The 5 most overrated and misinterpreted site stats

    I hate the Google Analytics dashboard. It serves up the worst data a website owner/marketer could look at. And because millions of people have been looking at these stats daily, they automatically believe that these numbers are the most important things to look at. Website tracking programs like Google Analytics make it very easy for [...]
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Posted by socialmediaespana at 08:34

Today's Social Media Articles May 22, 2011

Archives Comments Off
May 222011
  • 10 Desirable Decals to Decorate Your iPad [PICS]

    There are tons of fun ways to personalize your iPad, but one of our favorites (and one of the cheapest) is a decal for the device’s back.…
  • 6 Excellent Small Business Websites To Learn From

    Small businesses are putting an increased focus on improving their websites this year, according to a recent report. With the slew of web desig…
  • It’s Happening: Top 10 Rapture Bomb Pics

    Is the rapture underway? No. Want to keep up with the rapture anyway? You came to the right place. Follow all the action on Twitter at #rapture…
  • Rube Goldberg Machine Goes From Big Bang to Apocalypse [VIDEOS]

    A group of creative scientist/students at Purdue University have created a Rube Goldberg machine that runs through the history of the universe start…
  • Wow-Keys Turns iPhone Into Touchscreen Mouse [REVIEW]

    The Gadget of the Day Series is supported by the Energizer® Inductive Charger, which brings you the next generation of charging with Qi tech…
  • Blog: eMarketer in the News

    Here are a few of the top stories in which eMarketer data and analysis were featured this week: 5/20: WSJ.com – Going All-In on LinkedIn Help wanted: To explain Thursday’s [...]
  • Article: Why Best Buy Created an Ad-Supported Media Network for Its Video

    Bill Anderson
    Vice President-Executive Creative Director
    Best Buy Media Network
  • Article: Traditional Media Ad Spending Plateaus

    Spending will dip again this year after an uptick in 2010
  • Blog: eMarketer Webinar: Integrating Search and Display—Tactics for More Effective Advertising

    To listen and watch playback of the webinar, Integrating Search and Display—Tactics for More Effective Advertising, click here. You can view the PowerPoint deck below. View more presentations from eMarketer [...]
  • Article: Facebook Success Beyond the ‘Like’

    Marketers must look beyond fan count to find real success
  • Using Social Media To Avoid The Fires

    One of the biggest challenges in my new role at Strategies 360 is going from developing social media strategies for B2B & B2C to less product/service focused clients.  Most of our clients fall under non-profit, education, energy, & cause based organizations.  Most of these firms are not
  • QR Codes Gone Wild: Abstract Art, Mobile Phones, And My Early Retirement

    A QR code (short for Quick Response) is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data. Common in Japan, where it was created by Toyota subsidiary Denso-Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes.
  • Dear LinkedIn, Now That You Are an $8.9 Billion Company…

    Congratulations LinkedIn! You are a force to be reckoned with and the stock market's darling, at least until big brothers Facebook and Twitter make their moves. What are you going to do with all of that investor capital? We hope that you will roll a fair bit of it back into the product, and here are a few good places to start.
  • Live from the Lithium Party: Building the Enterprise Social Practice, Part II

    giffgaff sells phone SIMs. It does very little traditional or online marketing, relying almost entirely on word-of-mouth publicity. Their operating model has proven itself financially, with high customer satisfaction in the UK. Hearn describes the management of the community as "more tools, less rules," where more value is put on educators than on moderators.
  • Why Retailers Should Integrate Mobile Device Technology into Their Marketing Strategy

    Shoppers are using smartphones to access websites and apps more than ever before, according to a report by ForeSee. Of those surveyed, 33% have used their phone to access a retailer website, and an additional 26% plan to access retailer websites or mobile apps by phone in the future. Customers’ satisfaction with mobile websites and apps also impacts their future purchase intent, loyalty and recommendations across all channels.
  • Content Marketing Is Not Rocket Science

    Content drives the internet. Today, cheaper and easily affordable web technology has enabled hundreds of businesses to become publishers and engage directly with their prospective clients and existing customers for brand building. Businesses today publish great content, and use it to connect with their customers directly. Take a quick look at the statistics on content [...]
  • Osama’s death through social media eyes

    Osama bin Laden is dead. Part of the world heaved a sigh of relief, and there were others busily trying to prove that it was all a hoax and that Osama’s body must be shown to the world as proof that the (in) famous Al Qaida leader was actually dead and gone. While the networks [...]
  • Blogging 101 for Business

    The trend today amongst small and medium business owners is to engage in social media for their marketing, with varying amounts of success, of course. Content is the hottest marketing tool for all business owners, and it is crucial to effectively connect with your target audience with the right content. Use social marketing as a [...]
  • Why do you need content?

    61% of the respondents in an E&Y ‘Winning in the New Economy’ study rated “Increasing their brand and reputation” as the most critical factor to remain competitive over the next 2 years. How will they do that? Content Marketing provides the answer. According to a survey of over 1100 B2B marketers in North America, content [...]
  • Google vs Facebook – One-all in the social game?

    Well, Google has finally pulled up its socks, so to speak. In a bid to reduce Facebook’s dominance of the social game, Google has created a ‘social search’ based on their brand new crowd-sourcing data idea. A Google user can now recommend the searches they liked or found useful to their friends via the ‘+1’ [...]
  • Comenzar en pequeño es la mejor estrategia de Social Media

    A pesar de toda la sofisticación gradual de las estrategias y herramientas para hacer social media, las conversaciones siguen siendo lo más importante en las redes sociales. Independientemente del tamaño de tu organización o empresa, comenzar desde abajo, con pocos seguidores en Twitter y pocos contactos en Facebook, es lo ideal para sumergirse en el … Continue Reading
  • Los 6 principios básicos para socializar tu marca en la red

    Cada día más y más usuarios adaptan su vida diaria alrededor de una o más redes sociales, no solo para socializar sino como un medio de información y una herramienta para determinar la mejor opción sobre algún producto o servicio. Debido a estos cambios, es importante que las empresas cuenten con una presencia sólida en … Continue Reading
  • La influencia de Foursquare – Infografía

    Foursquare, la red social que se basa en localización y en la que cada vez más empresas participan otorgando beneficios a sus clientes cuando visitan sus establecimientos, pronto alcanzará los 7 millones de usuarios. Existen varios factores atractivos por la cual muchos de los usuarios participan activamente en esta red desde sus móviles: los badges, … Continue Reading
  • 5 herramientas para entender mejor nuestro Twitter

    No cabe duda que Twitter sigue creciendo y el número de aplicaciones y herramientas va en aumento día a día. Uno de los principales problemas que vemos a la hora de comunicarnos en Twitter es la diversidad de lenguajes y no me refiero solo al idioma, sino también a aquellos lenguajes que las redes han … Continue Reading
  • A quién le gusta que: Demografía de las Redes Sociales

    Esta infografía de Kissmetrics divide a las principales redes sociales en género, edad, ingresos y nivel educativo, lo cual puede ser muy ilustrativo y útil a la hora de enfocar nuestros esfuerzos en social media, aunque los datos sean generales y no por país o idioma. Así mismo, se analiza el grado de afinidad de … Continue Reading
  • User Seeks To Revive Flash Cookie Suit Against Specific Media

    In an attempt to revive a potential class-action lawsuit against ad network Specific Media, a Web user has filed new court papers arguing that he suffered economic injury by the company’s alleged use of Flash cookies to collect information.
  • Real Estate Second Biggest Online Advertiser

    The real estate sector in the U.S. is now the second-largest spender on online advertising, after general merchandise retailers and driving ahead of the auto sector.
  • Agencies Value, Craft New Post: Creative Technologists

    Although increasingly important, the “creative technologist” job at agencies is still relatively new. Shops are hammering out their duties and the overall vision of what the position entails.
  • Loopt Adds Groupon Deals

    Location-based service Loopt began pushing out alerts in March for deeply discounted goods and services to keep pace with daily deal services like Groupon. But in the spirit of cooperation, the company is now teaming with Groupon to add its stream of real-time deals to Loopt’s own “Reward Alerts’ program for users in the Chicago area.
  • Marks Heads Universal Music’s Digital Accounts

    Universal Music Group promoted Amanda Marks to global head of digital accounts.
  • LSF Weekly Insider Report: May 14 -20

    Here are the top search engine marketing stories from the past week of May 14 -20: Top Stories: New infographic: Internet marketing planner How to: Do keyword research that doesn’t suck Google Quality Scores for Publishers: The Carrot and the Stick? The Rest: Beware Of Canonical Redirect Hacking Sites Negatively Impacted by Google’s Panda Update [...]
  • LSF Weekly Insider Report: May 7 -13

    Here are the top search engine marketing stories from the past week of May 7 -13: Top Stories: How Brands Became Hardwired/coded in Google’s SERPs NY Times Hates Google Or Just Simple Reporting? Facebook Outed As Bankroller For Google’s Smear Campaign The Rest: Just Weeks Away, A Preview Of The Google +1 Button For Websites [...]
  • LSF Weekly Insider Report: April 30 – May 6

    Here are the top search engine marketing stories from the past week of April 30 – May 6: Top Stories: Here’s the guy who unwittingly live-tweeted the raid on Bin Laden Google & The Death Of Osama Bin Laden Google Places Business Photos Now Official The Rest: Google Testing Voice Search On Google.com Another Company [...]
  • LSF Weekly Insider Report: April 23 – April 29

    Here are the top search engine marketing stories from the past week of April 23–29, 2011: Top Stories: Google Offers Now Live Google Panda Update – Thoughts and Solutions from Jim Boykin Google Dials Up Localization Big Time The Rest: Google Places is Adding Upcoming Events To Venues via Rich Snippets Why Was Demand Media [...]
  • The 5 most overrated and misinterpreted site stats

    I hate the Google Analytics dashboard. It serves up the worst data a website owner/marketer could look at. And because millions of people have been looking at these stats daily, they automatically believe that these numbers are the most important things to look at. Website tracking programs like Google Analytics make it very easy for [...]
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Posted by socialmediaespana at 08:32

Today's Social Media Articles May 21, 2011

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May 212011
  • Loopt Integrates Groupon Now Deals Into App

    Location-based social network Loopt has partnered with deal-of-the-day juggernaut Groupon to integrate the new Groupon Now deals into Loopt&#821…
  • Twitter Discusses The Rapture

    No matter what your religious tendencies, the possible beginning of the end of the world is nothing to ignore (heck, AOL even started a live blo…
  • Want An Honest Opinion? Ask Opinionaided

    The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your st…
  • Google’s Drug Problem: Ads Continued in Spite of Warnings [REPORT]

    Google may have continued to serve ads for illegal drug companies even after being warned by several groups that the ads and the online pharmaci…
  • BankSimple Issues First Cards, Looks to Change Banking Industry

    BankSimple, an ambitious startup looking to reinvent banking online, is opening its online branch to employees and issuing its first bank cards…
  • Blog: eMarketer in the News

    Here are a few of the top stories in which eMarketer data and analysis were featured this week: 5/20: WSJ.com – Going All-In on LinkedIn Help wanted: To explain Thursday’s [...]
  • Article: Why Best Buy Created an Ad-Supported Media Network for Its Video

    Bill Anderson
    Vice President-Executive Creative Director
    Best Buy Media Network
  • Article: Traditional Media Ad Spending Plateaus

    Spending will dip again this year after an uptick in 2010
  • Blog: eMarketer Webinar: Integrating Search and Display—Tactics for More Effective Advertising

    To listen and watch playback of the webinar, Integrating Search and Display—Tactics for More Effective Advertising, click here. You can view the PowerPoint deck below. View more presentations from eMarketer [...]
  • Article: Facebook Success Beyond the ‘Like’

    Marketers must look beyond fan count to find real success
  • Dear LinkedIn, Now That You Are an $8.9 Billion Company…

    Congratulations LinkedIn! You are a force to be reckoned with and the stock market's darling, at least until big brothers Facebook and Twitter make their moves. What are you going to do with all of that investor capital? We hope that you will roll a fair bit of it back into the product, and here are a few good places to start.
  • Live from the Lithium Party: Building the Enterprise Social Practice, Part II

    giffgaff sells phone SIMs. It does very little traditional or online marketing, relying almost entirely on word-of-mouth publicity. Their operating model has proven itself financially, with high customer satisfaction in the UK. Hearn describes the management of the community as "more tools, less rules," where more value is put on educators than on moderators.
  • Why Retailers Should Integrate Mobile Device Technology into Their Marketing Strategy

    Shoppers are using smartphones to access websites and apps more than ever before, according to a report by ForeSee. Of those surveyed, 33% have used their phone to access a retailer website, and an additional 26% plan to access retailer websites or mobile apps by phone in the future. Customers’ satisfaction with mobile websites and apps also impacts their future purchase intent, loyalty and recommendations across all channels.
  • SMBs Turn to Social Before Search

    Social media is the top online marketing channel for small businesses after company websites.
  • Blowing Bubbles? What the LinkedIn IPO Means for You

    LinkedIn's long-awaited IPO finally started trading this morning, invigorating the social media industry, but what does this mean for the rest of us?
  • Content Marketing Is Not Rocket Science

    Content drives the internet. Today, cheaper and easily affordable web technology has enabled hundreds of businesses to become publishers and engage directly with their prospective clients and existing customers for brand building. Businesses today publish great content, and use it to connect with their customers directly. Take a quick look at the statistics on content [...]
  • Osama’s death through social media eyes

    Osama bin Laden is dead. Part of the world heaved a sigh of relief, and there were others busily trying to prove that it was all a hoax and that Osama’s body must be shown to the world as proof that the (in) famous Al Qaida leader was actually dead and gone. While the networks [...]
  • Blogging 101 for Business

    The trend today amongst small and medium business owners is to engage in social media for their marketing, with varying amounts of success, of course. Content is the hottest marketing tool for all business owners, and it is crucial to effectively connect with your target audience with the right content. Use social marketing as a [...]
  • Why do you need content?

    61% of the respondents in an E&Y ‘Winning in the New Economy’ study rated “Increasing their brand and reputation” as the most critical factor to remain competitive over the next 2 years. How will they do that? Content Marketing provides the answer. According to a survey of over 1100 B2B marketers in North America, content [...]
  • Google vs Facebook – One-all in the social game?

    Well, Google has finally pulled up its socks, so to speak. In a bid to reduce Facebook’s dominance of the social game, Google has created a ‘social search’ based on their brand new crowd-sourcing data idea. A Google user can now recommend the searches they liked or found useful to their friends via the ‘+1’ [...]
  • Comenzar en pequeño es la mejor estrategia de Social Media

    A pesar de toda la sofisticación gradual de las estrategias y herramientas para hacer social media, las conversaciones siguen siendo lo más importante en las redes sociales. Independientemente del tamaño de tu organización o empresa, comenzar desde abajo, con pocos seguidores en Twitter y pocos contactos en Facebook, es lo ideal para sumergirse en el … Continue Reading
  • Los 6 principios básicos para socializar tu marca en la red

    Cada día más y más usuarios adaptan su vida diaria alrededor de una o más redes sociales, no solo para socializar sino como un medio de información y una herramienta para determinar la mejor opción sobre algún producto o servicio. Debido a estos cambios, es importante que las empresas cuenten con una presencia sólida en … Continue Reading
  • La influencia de Foursquare – Infografía

    Foursquare, la red social que se basa en localización y en la que cada vez más empresas participan otorgando beneficios a sus clientes cuando visitan sus establecimientos, pronto alcanzará los 7 millones de usuarios. Existen varios factores atractivos por la cual muchos de los usuarios participan activamente en esta red desde sus móviles: los badges, … Continue Reading
  • 5 herramientas para entender mejor nuestro Twitter

    No cabe duda que Twitter sigue creciendo y el número de aplicaciones y herramientas va en aumento día a día. Uno de los principales problemas que vemos a la hora de comunicarnos en Twitter es la diversidad de lenguajes y no me refiero solo al idioma, sino también a aquellos lenguajes que las redes han … Continue Reading
  • A quién le gusta que: Demografía de las Redes Sociales

    Esta infografía de Kissmetrics divide a las principales redes sociales en género, edad, ingresos y nivel educativo, lo cual puede ser muy ilustrativo y útil a la hora de enfocar nuestros esfuerzos en social media, aunque los datos sean generales y no por país o idioma. Así mismo, se analiza el grado de afinidad de … Continue Reading
  • User Seeks To Revive Flash Cookie Suit Against Specific Media

    In an attempt to revive a potential class-action lawsuit against ad network Specific Media, a Web user has filed new court papers arguing that he suffered economic injury by the company’s alleged use of Flash cookies to collect information.
  • Real Estate Second Biggest Online Advertiser

    The real estate sector in the U.S. is now the second-largest spender on online advertising, after general merchandise retailers and driving ahead of the auto sector.
  • Agencies Value, Craft New Post: Creative Technologists

    Although increasingly important, the “creative technologist” job at agencies is still relatively new. Shops are hammering out their duties and the overall vision of what the position entails.
  • Loopt Adds Groupon Deals

    Location-based service Loopt began pushing out alerts in March for deeply discounted goods and services to keep pace with daily deal services like Groupon. But in the spirit of cooperation, the company is now teaming with Groupon to add its stream of real-time deals to Loopt’s own “Reward Alerts’ program for users in the Chicago area.
  • Marks Heads Universal Music’s Digital Accounts

    Universal Music Group promoted Amanda Marks to global head of digital accounts.
  • LSF Weekly Insider Report: May 14 -20

    Here are the top search engine marketing stories from the past week of May 14 -20: Top Stories: New infographic: Internet marketing planner How to: Do keyword research that doesn’t suck Google Quality Scores for Publishers: The Carrot and the Stick? The Rest: Beware Of Canonical Redirect Hacking Sites Negatively Impacted by Google’s Panda Update [...]
  • LSF Weekly Insider Report: May 7 -13

    Here are the top search engine marketing stories from the past week of May 7 -13: Top Stories: How Brands Became Hardwired/coded in Google’s SERPs NY Times Hates Google Or Just Simple Reporting? Facebook Outed As Bankroller For Google’s Smear Campaign The Rest: Just Weeks Away, A Preview Of The Google +1 Button For Websites [...]
  • LSF Weekly Insider Report: April 30 – May 6

    Here are the top search engine marketing stories from the past week of April 30 – May 6: Top Stories: Here’s the guy who unwittingly live-tweeted the raid on Bin Laden Google & The Death Of Osama Bin Laden Google Places Business Photos Now Official The Rest: Google Testing Voice Search On Google.com Another Company [...]
  • LSF Weekly Insider Report: April 23 – April 29

    Here are the top search engine marketing stories from the past week of April 23–29, 2011: Top Stories: Google Offers Now Live Google Panda Update – Thoughts and Solutions from Jim Boykin Google Dials Up Localization Big Time The Rest: Google Places is Adding Upcoming Events To Venues via Rich Snippets Why Was Demand Media [...]
  • The 5 most overrated and misinterpreted site stats

    I hate the Google Analytics dashboard. It serves up the worst data a website owner/marketer could look at. And because millions of people have been looking at these stats daily, they automatically believe that these numbers are the most important things to look at. Website tracking programs like Google Analytics make it very easy for [...]
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Posted by socialmediaespana at 08:38

Today's Social Media Articles May 20, 2011

Archives Comments Off
May 202011
  • 6 Important Tips for First-Time Startup Investors

    An angel investor used to be defined as someone with a high net worth. They typically have more than $1 million and privately invest money in s…
  • Sundance Institute-Inspired Music Community Puts Power in Hands of Bands & Fans

    The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your st…
  • Gmail Chat & AIM Are Now Interoperable

    AOL and Google have taken their instant messaging partnership to a whole new level with complete interoperability between AIM, Gmail and Google…
  • Google Wants to Become Your Personal Finance Advisor

    In its attempt to break into the personal finance market, Google has launched a new tool for finding and comparing financial products. At its co…
  • Liberty Media Makes $1 Billion Bid to Acquire Barnes & Noble

    Liberty Media, the conglomerate that owns Starz, Encore and the Atlanta Braves, has made a billion dollar bid to acquire Barnes & Noble. On…
  • Article: Why Best Buy Created an Ad-Supported Media Network for Its Video

    Bill Anderson
    Vice President-Executive Creative Director
    Best Buy Media Network
  • Article: Traditional Media Ad Spending Plateaus

    Spending will dip again this year after an uptick in 2010
  • Blog: Drugstore.com Uses Industry Access to Boost Video Appeal

    AN INTERVIEW WITH: Alison Jeske Senior Director of Marketing Services drugstore.com Alison Jeske leads the team at online retailer drugstore.com that develops new site features designed to offer personalized shopping [...]
  • Article: Financial Services Advertisers Shift Digital Focus

    Video and mobile increase in importance as spending rebounds
  • Article: Facebook Success Beyond the ‘Like’

    Marketers must look beyond fan count to find real success
  • Live from the Lithium Party: Building the Enterprise Social Practice, Part II

    giffgaff sells phone SIMs. It does very little traditional or online marketing, relying almost entirely on word-of-mouth publicity. Their operating model has proven itself financially, with high customer satisfaction in the UK. Hearn describes the management of the community as "more tools, less rules," where more value is put on educators than on moderators.
  • Why Retailers Should Integrate Mobile Device Technology into Their Marketing Strategy

    Shoppers are using smartphones to access websites and apps more than ever before, according to a report by ForeSee. Of those surveyed, 33% have used their phone to access a retailer website, and an additional 26% plan to access retailer websites or mobile apps by phone in the future. Customers’ satisfaction with mobile websites and apps also impacts their future purchase intent, loyalty and recommendations across all channels.
  • Why Retailers Should Iintegrate Mobile Device Technology into Their Marketing Strategy

    Shoppers are using smartphones to access websites and apps more than ever before, according to a report by ForeSee. Of those surveyed, 33% have used their phone to access a retailer website, and an additional 26% plan to access retailer websites or mobile apps by phone in the future. Customers’ satisfaction with mobile websites and apps also impacts their future purchase intent, loyalty and recommendations across all channels.
  • SMBs Turn to Social Before Search

    Social media is the top online marketing channel for small businesses after company websites.
  • Blowing Bubbles? What the LinkedIn IPO Means for You

    LinkedIn's long-awaited IPO finally started trading this morning, invigorating the social media industry, but what does this mean for the rest of us?
  • Content Marketing Is Not Rocket Science

    Content drives the internet. Today, cheaper and easily affordable web technology has enabled hundreds of businesses to become publishers and engage directly with their prospective clients and existing customers for brand building. Businesses today publish great content, and use it to connect with their customers directly. Take a quick look at the statistics on content [...]
  • Osama’s death through social media eyes

    Osama bin Laden is dead. Part of the world heaved a sigh of relief, and there were others busily trying to prove that it was all a hoax and that Osama’s body must be shown to the world as proof that the (in) famous Al Qaida leader was actually dead and gone. While the networks [...]
  • Blogging 101 for Business

    The trend today amongst small and medium business owners is to engage in social media for their marketing, with varying amounts of success, of course. Content is the hottest marketing tool for all business owners, and it is crucial to effectively connect with your target audience with the right content. Use social marketing as a [...]
  • Why do you need content?

    61% of the respondents in an E&Y ‘Winning in the New Economy’ study rated “Increasing their brand and reputation” as the most critical factor to remain competitive over the next 2 years. How will they do that? Content Marketing provides the answer. According to a survey of over 1100 B2B marketers in North America, content [...]
  • Google vs Facebook – One-all in the social game?

    Well, Google has finally pulled up its socks, so to speak. In a bid to reduce Facebook’s dominance of the social game, Google has created a ‘social search’ based on their brand new crowd-sourcing data idea. A Google user can now recommend the searches they liked or found useful to their friends via the ‘+1’ [...]
  • Comenzar en pequeño es la mejor estrategia de Social Media

    A pesar de toda la sofisticación gradual de las estrategias y herramientas para hacer social media, las conversaciones siguen siendo lo más importante en las redes sociales. Independientemente del tamaño de tu organización o empresa, comenzar desde abajo, con pocos seguidores en Twitter y pocos contactos en Facebook, es lo ideal para sumergirse en el … Continue Reading
  • Los 6 principios básicos para socializar tu marca en la red

    Cada día más y más usuarios adaptan su vida diaria alrededor de una o más redes sociales, no solo para socializar sino como un medio de información y una herramienta para determinar la mejor opción sobre algún producto o servicio. Debido a estos cambios, es importante que las empresas cuenten con una presencia sólida en … Continue Reading
  • La influencia de Foursquare – Infografía

    Foursquare, la red social que se basa en localización y en la que cada vez más empresas participan otorgando beneficios a sus clientes cuando visitan sus establecimientos, pronto alcanzará los 7 millones de usuarios. Existen varios factores atractivos por la cual muchos de los usuarios participan activamente en esta red desde sus móviles: los badges, … Continue Reading
  • 5 herramientas para entender mejor nuestro Twitter

    No cabe duda que Twitter sigue creciendo y el número de aplicaciones y herramientas va en aumento día a día. Uno de los principales problemas que vemos a la hora de comunicarnos en Twitter es la diversidad de lenguajes y no me refiero solo al idioma, sino también a aquellos lenguajes que las redes han … Continue Reading
  • A quién le gusta que: Demografía de las Redes Sociales

    Esta infografía de Kissmetrics divide a las principales redes sociales en género, edad, ingresos y nivel educativo, lo cual puede ser muy ilustrativo y útil a la hora de enfocar nuestros esfuerzos en social media, aunque los datos sean generales y no por país o idioma. Así mismo, se analiza el grado de afinidad de … Continue Reading
  • Senators Question Mobile Privacy Practices

    Given the current state of the law, the Federal Trade Commission might be powerless to prevent many app developers from collecting or selling information about mobile users, consumer protection chief David Vladeck told a Senate panel.
  • Gawker Sees Promise Of Sponsored Posts

    Having succeeded with “sponsored posts,” Gawker Media is now testing “sponsored discussions.” Now in beta, they employ professionals to answer consumer questions.
  • Internet Usage, Video Streams Soar

    Google remains the most-visited site in the U.S, while Americans streamed 14.7 billion videos in April — the most streams ever in a month, according to Nielsen. YouTube hit an all-time high.
  • Correction: Yahoo Buys 5to1 For $28M

    The May 19 Online Media Daily story “Yahoo Enhances Publishers Ad Options, Buys 5to1″ incorrectly stated that the financial terms of the deal were not disclosed. In fact, Yahoo paid $28 million for the ad platform.
  • Google Keeps Brands, Marketers ‘Inside Search’

    Google announced the launch of an official search blog Thursday, sending a message to marketers and those searching for content on the importance of search engine marketing and search activities across its portfolio of Web sites.
  • LSF Weekly Insider Report: May 7 -13

    Here are the top search engine marketing stories from the past week of May 7 -13: Top Stories: How Brands Became Hardwired/coded in Google’s SERPs NY Times Hates Google Or Just Simple Reporting? Facebook Outed As Bankroller For Google’s Smear Campaign The Rest: Just Weeks Away, A Preview Of The Google +1 Button For Websites [...]
  • LSF Weekly Insider Report: April 30 – May 6

    Here are the top search engine marketing stories from the past week of April 30 – May 6: Top Stories: Here’s the guy who unwittingly live-tweeted the raid on Bin Laden Google & The Death Of Osama Bin Laden Google Places Business Photos Now Official The Rest: Google Testing Voice Search On Google.com Another Company [...]
  • LSF Weekly Insider Report: April 23 – April 29

    Here are the top search engine marketing stories from the past week of April 23–29, 2011: Top Stories: Google Offers Now Live Google Panda Update – Thoughts and Solutions from Jim Boykin Google Dials Up Localization Big Time The Rest: Google Places is Adding Upcoming Events To Venues via Rich Snippets Why Was Demand Media [...]
  • The 5 most overrated and misinterpreted site stats

    I hate the Google Analytics dashboard. It serves up the worst data a website owner/marketer could look at. And because millions of people have been looking at these stats daily, they automatically believe that these numbers are the most important things to look at. Website tracking programs like Google Analytics make it very easy for [...]
  • LSF Weekly Insider Report: April 16 – April 22

    Here are the top search engine marketing stories from the past week of April 16–22, 2011: Top Stories: Google Email Explaining Demise of Tags Facebook + Twitter’s Influence on Google’s Search Rankings The Rest: The Logic Behind the Demise of Google Tags In The Plex: Cutts Is GoogleGuy Google Drops & Returns Scam Instant Auto [...]
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Posted by socialmediaespana at 08:31

Today's Social Media Articles May 19, 2011

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May 192011
  • Elaborate Marriage Proposal Delights Bride-To-Be [VIRAL VIDEO]

    Matt wanted to make a big splash when he asked his girlfriend Ginny to marry him. So he hired Atlanta wedding photographer/videographer Michael Esc…
  • Anonymous or Transparent: Which Side Are You On? [INFOGRAPHIC]

    There are two kinds of people on the Internet: The ones who tell you their real names, and the ones who don’t. That’s an oversimplif…
  • The Atlantic Opens Up Editing Room to Public in 1-Day Experiment

    The online publishing arm of The Atlantic opened its editing room to the public in a single-day experiment Wednesday. Readers were invited to pi…
  • Starbucks & Lady Gaga Team Up On Scavenger Hunt

    Starbucks starts a two-week scavenger hunt in partnership with Lady Gaga on Thursday. When customers scan QR codes on in-store banners, magneti…
  • Whereberry Helps You Make Real-World Plans With Friends

    The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your st…
  • Article: Facebook Success Beyond the ‘Like’

    Marketers must look beyond fan count to find real success
  • Article: Financial Services Advertisers Shift Digital Focus

    Video and mobile increase in importance as spending rebounds
  • Blog: eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for Marketers

    With the rapid growth in connected device penetration and the merging of consumers’ mobile and social networking behavior, marketers have new opportunities to reach their target audience in exciting, dynamic [...]
  • Article: Young Affluents Ditch Traditional Media

    Print readership still high among affluents overall
  • Article: What Marketers Can Learn from Consumers’ Sharing Habits

    Email is still the main way consumers share, but the content they share has lessons for marketers
  • Social Buyerology: Understanding Buyers in the Social Age

    "Reflecting on the significant changes still evolving has led me to a belief that a new discipline is warranted in the B2B business world. This discipline is called Social Buyerology which is centered on understanding buyers in the social age. It seeks to understand the social influences on buyers as well as understand social networking relationships between individual buyers, social buyer groups, and sellers. "
  • 10 Tips For Creating a Game Plan For Ad Agency New Business

    "If you have no plan you can’t measure what you’re doing, there’s no real strategy behind your new business activities, no focus or direction….If you want to build a consistent pipeline for lead generation and new business opportunities for your agency you must have a game plan in place."
  • News Feed Optimization on Facebook – Working with EdgeRank

    The EdgeRank algorithm is said to be in place to enhance the user experience. In short, it is all about making sure that users see relevant and useful information in their News Feed. The measuring stick for EdgeRank is displaying information your friends found relevant by virtue of interaction. (i.e. commenting, liking, sharing).
  • Monetizing Facebook in 2011

    2011 is likely set to be the year where terms such as “ROI” are firmly established within social media. Companies who simply weren’t large enough to afford the blind plunge into campaigns based purely on brand awareness can now start to see the tide turn towards better and improved monetization within the available social channels. The elusive “cost-per-acquisition” nowhere to be found in social media is also likely to at last make an appearance.
  • Delivering Unique Discount Codes Through Facebook

    More and more users are aware of just how easy it is to find a coupon every time they buy something regardless of whether they saw the promotion or bought something before. What this does is dilute the offer and lose the company money. If you want to reward a shopper by offering a free product, and this code is instantly shared by hundreds of others, you’re giving away a lot more than you should have to.
  • Content Marketing Is Not Rocket Science

    Content drives the internet. Today, cheaper and easily affordable web technology has enabled hundreds of businesses to become publishers and engage directly with their prospective clients and existing customers for brand building. Businesses today publish great content, and use it to connect with their customers directly. Take a quick look at the statistics on content [...]
  • Osama’s death through social media eyes

    Osama bin Laden is dead. Part of the world heaved a sigh of relief, and there were others busily trying to prove that it was all a hoax and that Osama’s body must be shown to the world as proof that the (in) famous Al Qaida leader was actually dead and gone. While the networks [...]
  • Blogging 101 for Business

    The trend today amongst small and medium business owners is to engage in social media for their marketing, with varying amounts of success, of course. Content is the hottest marketing tool for all business owners, and it is crucial to effectively connect with your target audience with the right content. Use social marketing as a [...]
  • Why do you need content?

    61% of the respondents in an E&Y ‘Winning in the New Economy’ study rated “Increasing their brand and reputation” as the most critical factor to remain competitive over the next 2 years. How will they do that? Content Marketing provides the answer. According to a survey of over 1100 B2B marketers in North America, content [...]
  • Google vs Facebook – One-all in the social game?

    Well, Google has finally pulled up its socks, so to speak. In a bid to reduce Facebook’s dominance of the social game, Google has created a ‘social search’ based on their brand new crowd-sourcing data idea. A Google user can now recommend the searches they liked or found useful to their friends via the ‘+1’ [...]
  • Comenzar en pequeño es la mejor estrategia de Social Media

    A pesar de toda la sofisticación gradual de las estrategias y herramientas para hacer social media, las conversaciones siguen siendo lo más importante en las redes sociales. Independientemente del tamaño de tu organización o empresa, comenzar desde abajo, con pocos seguidores en Twitter y pocos contactos en Facebook, es lo ideal para sumergirse en el … Continue Reading
  • Los 6 principios básicos para socializar tu marca en la red

    Cada día más y más usuarios adaptan su vida diaria alrededor de una o más redes sociales, no solo para socializar sino como un medio de información y una herramienta para determinar la mejor opción sobre algún producto o servicio. Debido a estos cambios, es importante que las empresas cuenten con una presencia sólida en … Continue Reading
  • La influencia de Foursquare – Infografía

    Foursquare, la red social que se basa en localización y en la que cada vez más empresas participan otorgando beneficios a sus clientes cuando visitan sus establecimientos, pronto alcanzará los 7 millones de usuarios. Existen varios factores atractivos por la cual muchos de los usuarios participan activamente en esta red desde sus móviles: los badges, … Continue Reading
  • 5 herramientas para entender mejor nuestro Twitter

    No cabe duda que Twitter sigue creciendo y el número de aplicaciones y herramientas va en aumento día a día. Uno de los principales problemas que vemos a la hora de comunicarnos en Twitter es la diversidad de lenguajes y no me refiero solo al idioma, sino también a aquellos lenguajes que las redes han … Continue Reading
  • A quién le gusta que: Demografía de las Redes Sociales

    Esta infografía de Kissmetrics divide a las principales redes sociales en género, edad, ingresos y nivel educativo, lo cual puede ser muy ilustrativo y útil a la hora de enfocar nuestros esfuerzos en social media, aunque los datos sean generales y no por país o idioma. Así mismo, se analiza el grado de afinidad de … Continue Reading
  • Yahoo Enhances Publishers’ Ad Options, Buys 5to1

    Hoping to build new publisher partnerships, Yahoo on Wednesday announced an agreement to buy ad platform 5to1. The company was positioned as an antidote to remnant ad networks, which offer ads that arguably detract from the value of the content they surround.
  • Clarification: Facebook Ad Guidelines

    Advertisers are allowed to use Facebook’s name and trademarks only in connection with a promotion or to mention Facebook “in the rules or materials relating to a promotion” to meet certain obligations placed on advertisers by Facebook under the promotion guidelines.
  • Redbox Signs On As First Tap.Me Advertiser

    Mobile game advertising startup Tap.Me has brought on DVD rental service Redbox as the initial advertiser for its in-game ad platform. Launched earlier this year, Tap.Me’s system lets marketers offer sponsored rewards within games played on iOS-based devices, such as the iPhone and iPad.
  • FTC: Consumers Duped By Health Offers

    The Federal Trade Commission has accused a Canadian entrepreneur of netting more than $467 million from Web users who were duped into providing credit and debit card numbers by “free” trial offers of tooth whiteners and weight-loss products.
  • blinkx Ups Profits, Video Streams

    Boosted by higher ad revenue and big client acquisitions, video indexing and ad company blinkx on Wednesday posted a full-year profit. Plus, revenue nearly doubled to $66.1 million.
  • LSF Weekly Insider Report: May 7 -13

    Here are the top search engine marketing stories from the past week of May 7 -13: Top Stories: How Brands Became Hardwired/coded in Google’s SERPs NY Times Hates Google Or Just Simple Reporting? Facebook Outed As Bankroller For Google’s Smear Campaign The Rest: Just Weeks Away, A Preview Of The Google +1 Button For Websites [...]
  • LSF Weekly Insider Report: April 30 – May 6

    Here are the top search engine marketing stories from the past week of April 30 – May 6: Top Stories: Here’s the guy who unwittingly live-tweeted the raid on Bin Laden Google & The Death Of Osama Bin Laden Google Places Business Photos Now Official The Rest: Google Testing Voice Search On Google.com Another Company [...]
  • LSF Weekly Insider Report: April 23 – April 29

    Here are the top search engine marketing stories from the past week of April 23–29, 2011: Top Stories: Google Offers Now Live Google Panda Update – Thoughts and Solutions from Jim Boykin Google Dials Up Localization Big Time The Rest: Google Places is Adding Upcoming Events To Venues via Rich Snippets Why Was Demand Media [...]
  • The 5 most overrated and misinterpreted site stats

    I hate the Google Analytics dashboard. It serves up the worst data a website owner/marketer could look at. And because millions of people have been looking at these stats daily, they automatically believe that these numbers are the most important things to look at. Website tracking programs like Google Analytics make it very easy for [...]
  • LSF Weekly Insider Report: April 16 – April 22

    Here are the top search engine marketing stories from the past week of April 16–22, 2011: Top Stories: Google Email Explaining Demise of Tags Facebook + Twitter’s Influence on Google’s Search Rankings The Rest: The Logic Behind the Demise of Google Tags In The Plex: Cutts Is GoogleGuy Google Drops & Returns Scam Instant Auto [...]
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Posted by socialmediaespana at 08:32

Today's Social Media Articles May 18, 2011

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May 182011
  • 7 Resources for Startup Investment Opportunities

    In the past, it was more difficult to invest in startups because most deals were regional. If you didn’t live in the Bay Area, you didn’t h…
  • Bre.ad Transforms the URL Shortener Into a Promotional Tool [INVITES]

    A new startup is seeking to reinvent the short URL by turning it into a promotional tool for brands and causes. At its core, Bre.ad is a URL sho…
  • 5 Tips for Building Vibrant Branded Online Communities

    The goal of many companies is to facilitate a vibrant online community around a brand or product. “Engagement” is a refrain we’ve…
  • Photos Come Alive: Thinglink Tags Music, People & Products in Images

    The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your st…
  • The Worst Startup in the World [VIDEO]

    We at Mashable get our fair share of questionable pitches, but we’re just grateful we don’t have to sit across a desk from these guys. F…
  • Article: What Marketers Can Learn from Consumers’ Sharing Habits

    Email is still the main way consumers share, but the content they share has lessons for marketers
  • Article: Young Affluents Ditch Traditional Media

    Print readership still high among affluents overall
  • Blog: eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for Marketers

    With the rapid growth in connected device penetration and the merging of consumers’ mobile and social networking behavior, marketers have new opportunities to reach their target audience in exciting, dynamic [...]
  • Blog: eMarketer Introduces Executive View for BlackBerry

    eMarketer introduced its Executive View app for BlackBerry today, which provides eMarketer reports and insights in a simple, easy-to-use mobile application. The launch of the app coincides with the rapid [...]
  • Article: Case Study: How Aveda Avoided a Social Promotion Backlash

    Using Facebook to drive trial and ‘likes’
  • Net Neutrality – Get Involved

    Senator Al Franken says, "The sky is blue. The world is round. Two plus two equals four. These are truths. Here’s another one: Net neutrality isn’t a government takeover of anything — in fact, it protects the Internet from a corporate takeover."
  • What Page Tagging In Facebook Photos Could Mean For Brands

    Facebook has just introduced a new element of functionality that will allow page presences to be tagged in images on the network. For example, a picture of a certain brand of chocolate bar being eaten by a fan could be tagged with that brand’s page, or a picture of a celebrity could be tagged with their fan page. This article outlines what this change could mean for pages; branded pages in particular.
  • Peer Index vs. Klout

    While it’s too early to say whether or not this is a tool everyone must use, it’s definitely a must-watch. Test it out next time you have to create an influencer list. I’ll bet you find some people you weren’t already thinking about adding to your campaign
  • Why Social Marketing isn’t Working (and how to use it better)

    Study after study shows that 'social media marketing isn't working' when in reality they are measuring the wrong metrics and failing to understand what social marketing really is.
  • Failure to Plan, Planning to Fail: Why You Need a Social Media Plan

    Guest Blogger Holly Jahangiri writes: "A social media plan simply outlines how you intend to use social media to help your brand or business succeed. Social media is a tool: use it to listen to what your customers (and competitors’ customers) are saying; use it to have two-way conversations with those customers; use it to communicate with peers and exchange ideas; use it to generate buzz about your next product launch – but don’t wander aimlessly into it without first creating a map and having a destination in mind."
  • Content Marketing Is Not Rocket Science

    Content drives the internet. Today, cheaper and easily affordable web technology has enabled hundreds of businesses to become publishers and engage directly with their prospective clients and existing customers for brand building. Businesses today publish great content, and use it to connect with their customers directly. Take a quick look at the statistics on content [...]
  • Osama’s death through social media eyes

    Osama bin Laden is dead. Part of the world heaved a sigh of relief, and there were others busily trying to prove that it was all a hoax and that Osama’s body must be shown to the world as proof that the (in) famous Al Qaida leader was actually dead and gone. While the networks [...]
  • Blogging 101 for Business

    The trend today amongst small and medium business owners is to engage in social media for their marketing, with varying amounts of success, of course. Content is the hottest marketing tool for all business owners, and it is crucial to effectively connect with your target audience with the right content. Use social marketing as a [...]
  • Why do you need content?

    61% of the respondents in an E&Y ‘Winning in the New Economy’ study rated “Increasing their brand and reputation” as the most critical factor to remain competitive over the next 2 years. How will they do that? Content Marketing provides the answer. According to a survey of over 1100 B2B marketers in North America, content [...]
  • Google vs Facebook – One-all in the social game?

    Well, Google has finally pulled up its socks, so to speak. In a bid to reduce Facebook’s dominance of the social game, Google has created a ‘social search’ based on their brand new crowd-sourcing data idea. A Google user can now recommend the searches they liked or found useful to their friends via the ‘+1’ [...]
  • Comenzar en pequeño es la mejor estrategia de Social Media

    A pesar de toda la sofisticación gradual de las estrategias y herramientas para hacer social media, las conversaciones siguen siendo lo más importante en las redes sociales. Independientemente del tamaño de tu organización o empresa, comenzar desde abajo, con pocos seguidores en Twitter y pocos contactos en Facebook, es lo ideal para sumergirse en el … Continue Reading
  • Los 6 principios básicos para socializar tu marca en la red

    Cada día más y más usuarios adaptan su vida diaria alrededor de una o más redes sociales, no solo para socializar sino como un medio de información y una herramienta para determinar la mejor opción sobre algún producto o servicio. Debido a estos cambios, es importante que las empresas cuenten con una presencia sólida en … Continue Reading
  • La influencia de Foursquare – Infografía

    Foursquare, la red social que se basa en localización y en la que cada vez más empresas participan otorgando beneficios a sus clientes cuando visitan sus establecimientos, pronto alcanzará los 7 millones de usuarios. Existen varios factores atractivos por la cual muchos de los usuarios participan activamente en esta red desde sus móviles: los badges, … Continue Reading
  • 5 herramientas para entender mejor nuestro Twitter

    No cabe duda que Twitter sigue creciendo y el número de aplicaciones y herramientas va en aumento día a día. Uno de los principales problemas que vemos a la hora de comunicarnos en Twitter es la diversidad de lenguajes y no me refiero solo al idioma, sino también a aquellos lenguajes que las redes han … Continue Reading
  • A quién le gusta que: Demografía de las Redes Sociales

    Esta infografía de Kissmetrics divide a las principales redes sociales en género, edad, ingresos y nivel educativo, lo cual puede ser muy ilustrativo y útil a la hora de enfocar nuestros esfuerzos en social media, aunque los datos sean generales y no por país o idioma. Así mismo, se analiza el grado de afinidad de … Continue Reading
  • Facebook Drops Age, Other Restrictions On Promotions

    Don’t be surprised to see more marketing efforts tied to cigarettes and booze on Facebook. That’s because the company has lifted prior restrictions on promotions involving tobacco, dairy, gambling, firearms, prescription drugs, and gasoline, according to a post on the site Tuesday.
  • Bell To EVP, Products Globex Studios

    Globex Studios, an online game developer and publisher, named Jason Bell EVP, products.
  • PubMatic Acquires ReviNet, Ups Ad Net Reach

    Lining up a solid list of publishers, supply-side platform PubMatic on Tuesday announced the acquisition of ReviNet. With the deal, PubMatic says its U.S. reach is now 218 million unique users — or 95% of the U.S. Internet population.
  • Dentist Who Sued Yelp Must Pay Legal Fees

    A dentist who sued Yelp and two reviewers for a negative post has herself been ordered to pay almost $81,000 under a California law that protects people’s right to discuss matters of public interest.
  • Kirby Leads Demand Media Mobile Efforts

    Demand Media tapped Michael Kirby as senior vice president/GM, mobile to lead the company’s mobile strategy.
  • LSF Weekly Insider Report: May 7 -13

    Here are the top search engine marketing stories from the past week of May 7 -13: Top Stories: How Brands Became Hardwired/coded in Google’s SERPs NY Times Hates Google Or Just Simple Reporting? Facebook Outed As Bankroller For Google’s Smear Campaign The Rest: Just Weeks Away, A Preview Of The Google +1 Button For Websites [...]
  • LSF Weekly Insider Report: April 30 – May 6

    Here are the top search engine marketing stories from the past week of April 30 – May 6: Top Stories: Here’s the guy who unwittingly live-tweeted the raid on Bin Laden Google & The Death Of Osama Bin Laden Google Places Business Photos Now Official The Rest: Google Testing Voice Search On Google.com Another Company [...]
  • LSF Weekly Insider Report: April 23 – April 29

    Here are the top search engine marketing stories from the past week of April 23–29, 2011: Top Stories: Google Offers Now Live Google Panda Update – Thoughts and Solutions from Jim Boykin Google Dials Up Localization Big Time The Rest: Google Places is Adding Upcoming Events To Venues via Rich Snippets Why Was Demand Media [...]
  • The 5 most overrated and misinterpreted site stats

    I hate the Google Analytics dashboard. It serves up the worst data a website owner/marketer could look at. And because millions of people have been looking at these stats daily, they automatically believe that these numbers are the most important things to look at. Website tracking programs like Google Analytics make it very easy for [...]
  • LSF Weekly Insider Report: April 16 – April 22

    Here are the top search engine marketing stories from the past week of April 16–22, 2011: Top Stories: Google Email Explaining Demise of Tags Facebook + Twitter’s Influence on Google’s Search Rankings The Rest: The Logic Behind the Demise of Google Tags In The Plex: Cutts Is GoogleGuy Google Drops & Returns Scam Instant Auto [...]
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Posted by socialmediaespana at 08:35

Today's Social Media Articles May 17, 2011

Archives Comments Off
May 172011
  • San Francisco Bay Bridge Becomes iPad Game

    For years, the mighty bridge that spans San Francisco Bay — one of the busiest bridges in the world — has been undergoing an increa…
  • Lady Gaga Hits 10 Million Twitter Followers

    Lady Gaga is the first Twitter user with over 10 million followers, which is a first for both the singer and Twitter itself. Lady Gaga celebrat…
  • Winklevoss Twins Take Facebook Case to the Supreme Court

    Despite recent legal defeats, Tyler and Cameron Winklevoss have decided to take their feud with Facebook and Mark Zuckerberg all the way to the…
  • Simple Music Discovery App Gives You Suggestions Without All the Bells & Whistles

    Yes, music discovery apps that employ game mechanics or replicate galaxies are awesome, but sometimes you just need an app that will tell you wh…
  • Use Your Phone To Lock & Unlock Doors From Anywhere in the World

    Paul Gerhardt and Cameron Robertson met at the University of Colorado. They quickly became friends and decided to start a company shortly before graduation.
  • Article: Case Study: How Aveda Avoided a Social Promotion Backlash

    Using Facebook to drive trial and ‘likes’
  • Article: Social and Mobile Take Off in the Corporate Travel World

    Travelers carry over new technologies from personal to business life
  • Blog: Quick Stat: Television Ad Spending Expected to Reach $60.5 Billion in 2011

    Television advertising spending in the US has bounced back from the recession, having grown 9.7% to $59 billion in 2010. This year, TV ad spending is expected to increase an [...]
  • Article: Do Women Bloggers Want to Work with Your Brand?

    Marketers must be aware of blogger expectations to foster good relationships
  • Article: Effective Audience Targeting Leads to Bigger Display Budgets

    Agencies, advertisers win additional display budget based on audience targeting effectiveness, reach
  • Is Your Facebook Page Taking Centre Stage?

    It’s starting to get noticeable. Slowly but surely, in a click of a link in a blink of an eye, we’re suddenly seeing Twitter n’ Facebook URLS where only website names used to once reside. Especially highlighted are key social contexts such as cinema, restaurant, fashion and increasingly, major brand advertising. Is Google a gonner and websites a wipeout?
  • Want to win in social media? Four ingredients for success

    If you want to win in social media, you should secure exec. support, think carrots not sticks, leverage the initiated and think big, start small and fail fast
  • Paging Dr. Facebook… Social Media and Healthcare

    In a new survey by the National Research Corporation, one in every five Americans use social media for healthcare information, specifically Facebook, YouTube, and Twitter.
  • A Conversation about 2011 – 2012 Trends in Social Media

    While attending LeWeb in Paris, I caught up with the 99Faces crew to discuss trends in social media for 2011 and 2012. Among the many topics we touched, we spent a fair amount of time exploring the evolving influence of social media on…
  • Why Social Media Is Like a Thong Bikini

    Social media makes sharing easy, but expose only the most attractive parts of yourself and cover up the rest. If something embarrassing it hanging out, everyone sees it.
  • Osama’s death through social media eyes

    Osama bin Laden is dead. Part of the world heaved a sigh of relief, and there were others busily trying to prove that it was all a hoax and that Osama’s body must be shown to the world as proof that the (in) famous Al Qaida leader was actually dead and gone. While the networks [...]
  • Blogging 101 for Business

    The trend today amongst small and medium business owners is to engage in social media for their marketing, with varying amounts of success, of course. Content is the hottest marketing tool for all business owners, and it is crucial to effectively connect with your target audience with the right content. Use social marketing as a [...]
  • Why do you need content?

    61% of the respondents in an E&Y ‘Winning in the New Economy’ study rated “Increasing their brand and reputation” as the most critical factor to remain competitive over the next 2 years. How will they do that? Content Marketing provides the answer. According to a survey of over 1100 B2B marketers in North America, content [...]
  • Google vs Facebook – One-all in the social game?

    Well, Google has finally pulled up its socks, so to speak. In a bid to reduce Facebook’s dominance of the social game, Google has created a ‘social search’ based on their brand new crowd-sourcing data idea. A Google user can now recommend the searches they liked or found useful to their friends via the ‘+1’ [...]
  • Where is content going?

    Content marketing, content delivery, and the future of content “Google and Facebook are the future for news delivery” screams this headline from Broadcasting Cable on March 14, 2011. Social graph and social media is the future for content discovery, shouts this blog from Social Times. 2010 was the first year US marketers put more money [...]
  • Comenzar en pequeño es la mejor estrategia de Social Media

    A pesar de toda la sofisticación gradual de las estrategias y herramientas para hacer social media, las conversaciones siguen siendo lo más importante en las redes sociales. Independientemente del tamaño de tu organización o empresa, comenzar desde abajo, con pocos seguidores en Twitter y pocos contactos en Facebook, es lo ideal para sumergirse en el … Continue Reading
  • Los 6 principios básicos para socializar tu marca en la red

    Cada día más y más usuarios adaptan su vida diaria alrededor de una o más redes sociales, no solo para socializar sino como un medio de información y una herramienta para determinar la mejor opción sobre algún producto o servicio. Debido a estos cambios, es importante que las empresas cuenten con una presencia sólida en … Continue Reading
  • La influencia de Foursquare – Infografía

    Foursquare, la red social que se basa en localización y en la que cada vez más empresas participan otorgando beneficios a sus clientes cuando visitan sus establecimientos, pronto alcanzará los 7 millones de usuarios. Existen varios factores atractivos por la cual muchos de los usuarios participan activamente en esta red desde sus móviles: los badges, … Continue Reading
  • 5 herramientas para entender mejor nuestro Twitter

    No cabe duda que Twitter sigue creciendo y el número de aplicaciones y herramientas va en aumento día a día. Uno de los principales problemas que vemos a la hora de comunicarnos en Twitter es la diversidad de lenguajes y no me refiero solo al idioma, sino también a aquellos lenguajes que las redes han … Continue Reading
  • A quién le gusta que: Demografía de las Redes Sociales

    Esta infografía de Kissmetrics divide a las principales redes sociales en género, edad, ingresos y nivel educativo, lo cual puede ser muy ilustrativo y útil a la hora de enfocar nuestros esfuerzos en social media, aunque los datos sean generales y no por país o idioma. Así mismo, se analiza el grado de afinidad de … Continue Reading
  • Mohegan Sun Ad Pushes Digital Concierge

    Mohegan Sun has launched an integrated campaign with the slogan “Time to Shine.”
  • Digitas, Google Partner For Mobile Marketing Research

    Publicis Groupe agency Digitas has teamed with Google to deliver mobile marketing insights and usage research, the companies said. The collaboration will “combine original Google and Digitas search and marketing data to forecast trends, inform investment strategies, and drive the creation of mobile optimized Web sites.”
  • aiMatch Builds Custom Features, Helps Analyze Data, Metrics

    aiMatch, an ad-serving company that recently signed five new publishers, has begun to build custom features in its dashboard that allow clients to pull in back-end data and analyze a variety of metrics, such as spend from top advertisers, or provide revenue estimates if specific ad packages are sold differently.
  • FTC’s Vladeck: More Privacy Actions On The Way

    The Federal Trade Commission consumer protection chief David Vladeck delivered a message on Monday to online ad companies: New enforcement actions are in the works. “The FTC will step in when false or misleading privacy claims have the effect of undermining consumer choices,” he says.
  • InMobi Grows U.S. Ad Net Business

    Mobile ad network InMobi said total ad impressions on its system in North America increased 17% from January to April as the company continues to build its presence in the market. The increase was driven by a 37% gain in impressions coming from smartphones, which account for 80% of all mobile ads in North America.
  • LSF Weekly Insider Report: May 7 -13

    Here are the top search engine marketing stories from the past week of May 7 -13: Top Stories: How Brands Became Hardwired/coded in Google’s SERPs NY Times Hates Google Or Just Simple Reporting? Facebook Outed As Bankroller For Google’s Smear Campaign The Rest: Just Weeks Away, A Preview Of The Google +1 Button For Websites [...]
  • LSF Weekly Insider Report: April 30 – May 6

    Here are the top search engine marketing stories from the past week of April 30 – May 6: Top Stories: Here’s the guy who unwittingly live-tweeted the raid on Bin Laden Google & The Death Of Osama Bin Laden Google Places Business Photos Now Official The Rest: Google Testing Voice Search On Google.com Another Company [...]
  • LSF Weekly Insider Report: April 23 – April 29

    Here are the top search engine marketing stories from the past week of April 23–29, 2011: Top Stories: Google Offers Now Live Google Panda Update – Thoughts and Solutions from Jim Boykin Google Dials Up Localization Big Time The Rest: Google Places is Adding Upcoming Events To Venues via Rich Snippets Why Was Demand Media [...]
  • The 5 most overrated and misinterpreted site stats

    I hate the Google Analytics dashboard. It serves up the worst data a website owner/marketer could look at. And because millions of people have been looking at these stats daily, they automatically believe that these numbers are the most important things to look at. Website tracking programs like Google Analytics make it very easy for [...]
  • LSF Weekly Insider Report: April 16 – April 22

    Here are the top search engine marketing stories from the past week of April 16–22, 2011: Top Stories: Google Email Explaining Demise of Tags Facebook + Twitter’s Influence on Google’s Search Rankings The Rest: The Logic Behind the Demise of Google Tags In The Plex: Cutts Is GoogleGuy Google Drops & Returns Scam Instant Auto [...]
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Posted by socialmediaespana at 08:32
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